Work:Chevrolet Retail

What if there was a Chevy dealer who looked a lot like Santa Clause, but wasn’t? Or was he? Customers and fellow employees alike, were never sure. I mean, even his name was Nick. It proved to create some genuinely funny moments that made the Chevy dealership experience more joyful. This campaign ran for three years and involved television, radio, print, point-of-purchase, digital, and social. This is how we carried it out in the retail digital space.